About

For the longest time I felt like the Queen of Failure.  I had started so many businesses and “side hustles” but they never gave me the satisfaction I was seeking.  They never gave me the successes I envisioned.  But I kept picking myself up and starting over.

After graduating college everyone asked me what was next; graduate school?  Career?  I had no idea what my future looked like.  Everywhere I turned to for guidance pointed me in the direction of a job, so a job was what I got.  Then I hated it, then quit, then got another job, quit, so on and so forth.  I kept this cycle on and on; never at a job for more than a year.  I used to think something was wrong with me.  How come everyone I knew was able to be happy at their jobs?  Was it that I hadn’t found my dream job, or was it something else?

Thankfully though I was also driven by my entrepreneurial and curious spirit, to keep searching for what I truly wanted.  I’ve always had this inexplicable need to have my own business, and be my own boss.  I figured, OK so if a job is not the answer, maybe my own business is.  So on I went towards my dream of being self-employed.  I did things like sold Avon, then started buying jewelry wholesale and selling it back at retail price, then went on to register my sole-proprietorship to sell pins to my sorority…and the list goes on and on.  None of the things I tried gave me the financial rewards I was seeking, so I kept going back to jobs.

Writing was something I did to help me “tell” my diaries the things I couldn’t say to my friends or family.  Writing was a way for me to release the feelings I felt were trapped inside of me.  Writing was a private, quiet power I had, and never did I dream it would be possible to build a business from my writing; not until I discovered blogging.

Through bloggers like Marie Denee and Christine Gilbert I learned it was possible to build a successful online business from doing something you love.  It was 2011 when I started my first blog; and my mind was filled with dreams of earning a gazillion dollars from my writing.  So I got to it.  I started writing about free stuff.  Free stuff?  What is that about?  Yes, exactly.  What was that blog about after all?  I had great intentions with it, and even provided great content.  The problems were that I had no clear message and I also did not have a clue as to how to promote my content.  It was clear that I didn’t really know what I wanted to write about; I had no set goals, and my main focus was making money.  I learned (much later) that when you pursue something just for money, you’ll quickly find yourself burnt out.

I went on to create 4 more blogs after that (between 2012-2013).  I was in search of my niche.  I was trying to find my way.  Somehow I knew I wanted to help other entrepreneurs like me, who didn’t know what the hell they wanted to do with their lives, but clearly wanted nothing to do with a job.  We want to be free.  In the meantime I was also exploring other avenues with writing.  I began writing fiction (nothing published yet), also published an e-book for entrepreneurs looking to create a home business with hardly any money to start.  I freelanced; selling articles, writing for other people, but nothing substantial enough to support me financially.

By early 2012 I found myself in a very dark corner.  I had dedicated about a year, job free, to pursue my dream. 

I was a little kid chasing a balloon which had slipped from my grasp. 

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The world then became an ugly place for me.  I had failed at realizing my dream. Everyone else was right.  Chasing dreams is for fools. You need a stable income.  The recession…The economy…Blah, Blah, Blah.  I failed.  I lost.  So I surrendered and submitted to the ways of the “real” world.  I had to get a job.  The problem was, no one wanted me.

I tried everything I could to get a job.  I spoke to people, went to networking events, went to job fairs, changed my resume a million times, tried different jobs sites.  I didn’t get any calls, emails; nothing.  As the only college graduate in my family at the time, everyone looked at me as if I must’ve been doing something wrong.  Something must’ve been wrong with me to not be getting any interviews.  Maybe I didn’t dress professionally enough, maybe it was my curly hair, maybe I wasn’t aggressive enough.  I didn’t know what it was at the time, but I was totally defeated.  By the summer of 2012 I barely had enough money to cover a one-way fare on the train.  I remember having to walk from 108th street and Amsterdam to 125th street and Lenox (Manhattan) for a job fair.  In the scorching heat of the summer.  In a black pant suit.  With my curly hair pulled back in a neat bun.  Needless to say, I was still without a job.

I hit rock bottom.  I found comfort in my bed.  My pillows and sheets were stained with my pain.  My world became the jail cell of my room.  I even started to feel like I was dying inside.  It felt like I was.  Something had to change; it was survival at that point.  I knew in my heart I couldn’t go through the winter like that.  At least in the summer there was warmth and light.  I knew I couldn’t survive a cold and dark world which already felt like that. 

The reminder of winter gave me a thought.   What if I moved somewhere warm?  What if I left and went to a new place, to start over?  Just the thought alone gave me a new sense of hope.  It was like an escape rope had appeared to me in my pit.  So I climbed up. 

I thought of moving to San Diego.  I had been there 3 times before and loved it every single time.  I was so excited by the idea, I didn’t even care that I didn’t have any means to move.  It was bananas but exactly what I needed.  Of course my parents hated the idea when I told them, plus they dismissed it being that how was I gonna move in the first place?  The interesting thing was, my mind was set on moving.  I was so consumed by the desire to move that nothing could destroy it.  And you know what?  To make it even more real I announced it to my family and friends.  I told them in early August of 2012 that I would leave New York before the winter.  Most were happy for me, but also scared.  They wanted to know, how would I do it?  I had no idea. 

But I had another interesting thought.  Maybe I could find a temp job that would help me save up for the move?  So I changed my job search approach to temp and freelance work.  Within a week I landed an interview, and by the end of the month I had landed a temp job which would last until the week of Thanksgiving.  Everything was set.

My calendar back in 2012; my countdown to my move to San Diego.
My calendar back in 2012; my countdown to my move to San Diego.

I moved to San Diego on December 1st, 2012 with two suitcases and about $2,500.00 in the bank.  That was my first leap of faith.  Do you know what happened after I moved?  My brother told me he felt the need to help me.  He told me he knew I had to be in San Diego because I made it come true despite all the odds; I had manifested my desire.  So he offered to pay my rent for the year!  I didn’t even have to worry about money!   My brother told me was investing in my future because he believed it would be successful.  He is my biggest investor.

Needless to say, I experienced many ups and downs while in San Diego.  I went through a total transformation, and as transformations go, it was quite a challenge.  But through it all I found myself. 

And in finding myself I found my purpose.

Through my search for purpose, especially as an entrepreneur, I discovered that the constant for me business wise was writing.  Blogging was my thing.  Through my past failures at supporting myself financially from blogging I had discovered the recipe for success.  I discovered that my true calling was to teach and lead.  How about I teach people to build their own blogs?  I can teach people to build an online business through blogging, and I can show them what not to do.  I transformed all of my failures into lessons.  In essence, I left a trail of bread crumbs for myself, so I could look back at my experiences for reference, but not get lost in them.  Not get lost in the pain of the past.

And now I can finally say I know who I am and what I want.  I am finally at peace with my purpose.

To be continued…

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If you made it to the end of my long ass bio, how do you feel?  If you connected with my story; if your past failures have been blocking your progress, if you haven’t found your purpose, if you feel a stirring and longing for something you can’t explain, you’ve come to the right place.  Stay here! 

Keep reading my posts, browse through my freebies; find the help you need.  If you want extra guidance and personal attention, let’s connect with a ONE-ON-ONE session.  Whatever you decide, I hope you stick around because it’s gonna be an awesome ride!

Katherine Hiraldo

 

Feel free to contact me

info@katherinehiraldo.com